Imagine what would happen if… …you could play football with the best players in the world mixed into your team. Imagine scoring goal of the season as Bale crosses to Ronaldo, who heads down for you to chip it easily over Buffon and into the net. My wife did this at the weekend. Not with […]
What lessons from the evolution of the fighter jet can be applied to the rather less racy world of proposal management? Surprisingly, and to my inner joy, a good deal it would seem according to Peter Diamandis. In his book “Bold” he describes how Lockheed Martin rose to the challenge of developing the first fighter […]
There is a famous quotation from John Wannamaker, described by some as the father of modern advertising and a pioneer in marketing, that says: ‘Half The Money I Spend On Adverting Is Wasted; The Trouble Is I don’t Know Which Half’ Do you feel the same way about your proposals? And if you don’t know […]