Even those organisations that consider themselves to be old hands at the bidding game struggle to achieve the results they expect from the investments they make in their sales infrastructure. They have well embedded processes, they engage with sales training organisations, they use industry standard tools. And yet, many consider that the end results don’t reflect the potential sum of the parts, particularly when it comes to win rates for those must-win bids. Often the final efforts of the sales and bid teams end in a last minute rush to get the proposal out of the door and the end deliverables don’t articulate a winning proposition in a way that is easily digestible. Too often the win themes and value propositions are lost in a mass of poorly planned documentation that hasn’t been properly supported by a comprehensive stakeholder campaign. The whole process is stressful for team and management alike, the same mistakes are repeated, each opportunity re-invents the wheel in collateral for its own purposes. The results are poorly constructed propositions, stressed out teams and frustrated management rueing the missed business opportunities.
It doesn’t have to be this way but it takes time to align resources, apply learning and leverage hard won experience – time that business leaders don’t have if they are to meet ambitious growth targets and fight off the threat of increasingly sophisticated competition.
That’s where we come in – twentysix2 can bring the creative expertise needed to sharpen your competitive edge to get the most out of your existing resources and increase your chances of winning today’s must-win opportunities. Our bid management will provide the skillsets to articulate the difference you can make where it matters most to your clients, creating compelling proposals and sales collateral that will set you apart from your competition.
We can help you make the most of your existing investment in sales and bidding resources by creatively uncovering and conveying your competitive edge in compelling propositions that secure your growth ambitions and land those key opportunities.
Take the racing-line to achieve your full bidding potential, make the difference.
