There is a famous quotation from John Wannamaker, described by some as the father of modern advertising and a pioneer in marketing, that says:
‘Half The Money I Spend On Adverting Is Wasted; The Trouble Is I don’t Know Which Half’
Do you feel the same way about your proposals?
And if you don’t know what isn’t working, how do you know what is?
You might look at your finished proposal, but you know that doesn’t give you the whole picture.
Or you might take a helicopter view of your entire business development capability, but would that really be a cost-effective and time-efficient way of working out what to do next?
We think there is a better way.
We’ve analysed proposal management best practice and aligned it with reported win rates to give you a model that can take your existing proposal management capability and show you where to prioritise effort to gain the fastest improvements to your bottom line.
For this to truly useful for busy proposal management professionals, we have made it quick and straightforward to complete.
We think it’s important that proposal management professionals should be able to establish the shortest route to the biggest improvements in their proposal management capability – we call that ‘taking the racing line’.
To find out more, visit www.pm-cat.com.
The Proposal Management Capability Assessment is a proprietary online tool developed by twentysix2 to help organisations pinpoint their most significant growth opportunities. The PM-CAT is based on an analysis of 18 best-practice capabilities in four capability areas. The results are an accurate indication of an organisation’s current capability and identify the shortest route to the biggest improvements.
